Amazon ‘Unlocked’ Will Give Away Paid Apps For Free

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TechCrunch

Amazon has been working hard to build up the popularity of its Android-based Appstore with consumers and developers — borrowing from the well-thumbed Amazon playbook of deep discounts to drive usage. Now, a new feature it wants to launch looks like it could be its biggest disruptive storefront promotion yet. The company has been working on a new section called “Unlocked” that will offer users a whole range of paid apps, along with those that utilize in-app purchases, free of charge.

Think of it as Amazon Prime for apps.

“Introducing Amazon Unlocked for Apps & Games,” the company notes in one promotional spot. “Paid apps and in-app purchasing now completely FREE from Amazon.”

TechCrunch learned of the new feature by way of an internal presentation, leaked to us, explaining how the new feature will look.

amazon unlocked appsApp developers whose apps are highlighted in the deck include biggies like Sega America, whose Sonic Dash game features prominently in the…

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